In this article, we will go through the basic marketing tools that will help you increase sales in your store. We will show you how to encourage consumers to shop with you using various marketing tricks. We will look at the different types of discounts you can create in your store, as well as what they are used for and how to effectively apply Cross-sell and Upsell offers. We will also consider the possibility of creating Viber campaigns based on customer segments. In addition, we will go through the blog section and how you can build a working blog to help you with the SEO optimization of your website. Finally, you will learn how to set up SEO for your store. 


In this section:

Discounts

The different types of discounts you can create can be found in the Marketing > Discounts section. The CloudCart platform offers various opportunities to create attractive offers for your customers.  


Global Discount

This type of discount allows your customers to take advantage of a reduced specific amount, percentage, or free shipping applied to all or certain products or product categories. When finalizing his order, the customer will automatically see the reflected change in price. You can also choose which customer groups it applies to. It can be valid for all users or only for certain customer groups (Loyal customers), etc. See more here.  


Discount with promo code

With this discount, you can create a promotional code to offer to your customer or use it in an email campaign or raffle, and more. You can generate any code or enter it manually. You can also select customer groups and products for which this discount will apply. You can also set a validity period, as well as choose whether to apply it or not if the cart contains discounted products. More information can be found here.  


Fixed Discount

With the fixed discount, unlike the previous two discounts, you can assign an individual discount to each product and even to the individual product variants, if any.


If you want to reduce a dress that costs EUR 100, for example, and a dress that costs EUR 50, but you want to reduce the one that costs EUR 100 to EUR 90, and the other to reduce from EUR 50 to EUR 25, the global discount will not be convenient for you, because the amounts / percentages with which you want to reduce two different products do not have the same value. In this case, the discount you need to use is the fixed discount. More information on how to create a Fixed Discount can be found here.


Discount type - Visual Label/Image

With CloudCart tools, you can also create a "discount," which in itself is a photo to set and display on specific products. This allows you to highlight certain products or emphasize some of their characteristics (100% cotton). You can use this type of discount, for example, if you have products with promotional prices that are valid until a certain date (the offer expires in 8 hours). See more here.  


Label Discount

Adding a label discount does not apply a specific reduction to the price of the products but visualizes an inscription / label on selected products with the content you have written. The text will be visible as a label on all products you choose to apply it. For example, "Exclusive", "Promotion," "Only with us" and others.,"


Note that, If you have a discount for a product (s), these products will be labeled "SALE." The label discount you create will be added under this Sale tag. So consider the content of the label you are creating. See more here.


Quantity Discount

This discount allows you to reduce the price of a product depending on the quantity that the customer buys. You will find more information about this type of discount in the following article - Adding a Quantity Discount


Buy X, Get Y


This discount allows you to offer the customer when buying a particular product to receive another product at a reduced price or for free! You can see how to create this type of discount here


Countdown discount

Countdown discount is a type of discount with a timer that appears in the cart when an order is created, and it aims to encourage the customer to complete his order successfully. The counter is turned on during the finalization of the order and after its expiration, the discount is removed, and the user can no longer use it. More information about this type of discount can be found here.

Upsell and Cross-sell

With Upsell or Cross-Sell, you can optimize your profits without spending extra money on advertising.


In general, Cross-Sell is the sale of complementary products, i.e., of products that have a logical connection with the product selected by the customer. If with Upsell the goal is to offer a product that is an upgraded version of the product selected by the customer, then with Cross-Sell, we offer a product that would be a supplement to it. Take advantage of the fact that cross-selling is not perceived as annoying by the customer! For example, if the customer wants to buy a phone, you can offer him a phone case and headphones. In this article, you will learn how to create a successful Cross-sell offer in your store. 


The Upsell aims to increase the total value of the main order by upgrading the product with a more expensive one. That is, if your customer is ready to buy a product from your online store, you can apply Upsell by offering him a higher class of the same model at a slightly higher price or make him buy a more expensive bundle. It is important to know that the Upsell offer, in this case, should not be more expensive than 20-30% of the price of the original product. More information about Upsell can be found here. 

Viber + Segments

With Viber, you can improve and facilitate communication with your customers. By connecting your store with it you will be able to send personalized Viber messages - system and marketing messages. Viber is an excellent tool for achieving various marketing goals. If you want to promote your advertising campaign, inform your customers about discounts, new products, etc., you will be able to do this by sending messages to the entire customer base or to specific target customer groups with a single click (Segments). You will find more information on how to connect your store with Viber here

Notifications

In the Marketing > Omnichannel > Email templates section, you will find all notifications that we send to customers in different situations (Abandoned order, forgotten password, when an order is placed, etc.). From here you can edit and turn off each notification. The editing options for each email template are really a lot. See more here.  

Blog

Creating and maintaining a blog will help you better index your site. Relevant and well-written content helps to rank sites in search engines. By sharing your blog content on social media you can do effective online marketing. Articles that are interesting and useful for consumers are repeatedly shared and thus reach a large number of readers who will visit your store.  See useful information related to blog content in your store in the following articles: 


How can I create articles for my Blog section?

How do I create categories in my blog? 

How can I manage the Blog at my store?

Can I manage the comments on my Blog articles?

Importing blog articles with a CSV file

SEO Settings

301 Redirects

If you migrate from another platform to CloudCart, your old URL addresses will be indexed in search engines but will already have other addresses. With 301 redirects, all old URLs will be redirected to your new store. Redirects are a tool through which both search engines and end users are sent to a different URL than the one they specified. If you already have an online store, setting up 301 Redirects is the easiest and fastest way to inform your customers as they will be redirected directly to your new store in CloudCart. In addition, you have the ability to import redirects. See more information here


Meta Information

Adding unique titles and descriptions to your store pages improves optimization, the user experience, and increases clickthrough rates. With CloudCart you can create unique titles (the page title that appears in the browser when browsing) and a meta description for each of the sections in the store - home page, contacts, products, brands, and blog. More information can be found here


Main SEO

By default, all settings in this section have been made so that everything works correctly. From this section, you can access from Robots.txt, get the direct link to sitemap.xml, or make some other settings for sharing on social networks. More information can be found here