The process that took place before the order was placed also falls into the order category in terms of segmentation.
Here you have three options to make different combinations.
Initiated checkout but didn't finish it
This filter is suitable as a reminder for abandoned carts. You can choose between several options: order amount, order payment or shipping method, customer or order creation date, or order product.
Remember that when you create multiple conditions for a segment, they are associated with a logical "AND", which means that all conditions must be met.
This filter includes everything related to orders such as:
- Order: order amount, date, discount on orders, payment and shipping methods, number of orders, UTM tags, order, etc.
- Region: Order country
- Customer: you can select specific customers or leave the field blank and add some of the following additional conditions: customer country, customer group or tag and registration date.
Subscribers without orders
There are no additional prerequisites you can add here. According to the set criteria, the system will filter all users who have no orders.
See other ways of segmentation in this section of our Help Center.