Customer groups are labels you can add to a specific customer in order to better manage your marketing strategies. You can, for example, have a group of VIP customers and send a marketing email based on the selection of customers that fit into this group.

Adding a customer group

1.  From your admin panel, click Customers > Customer groups.
2.  There are two default Customer groups - Guests and Default.

All registered customers are in the Default group unless you have specified otherwise. You can read more about managing your customers here.

3.  In order to create a new group, click on Add customer group in the top right of the screen. Fill the input box under Name (e.g. Loyal, VIP).
4.  Click on Submit.

See more:

Importing customers via CSV file