Customer groups are labels you can add to a specific customer in order to better manage your marketing strategies. You can, for example, have a group of VIP customers and send a marketing email based on the selection of customers that fit into this group.
Adding a customer group
1. From your admin panel, click Customers > Customer groups.
2. There are two default Customer groups - Guests and Default.
All registered customers are in the Default group unless you have specified otherwise. You can read more about managing your customers here.
3. In order to create a new group, click on Add customer group in the top right of the screen. Fill the input box under Name (e.g. Loyal, VIP).
4. Click on Submit.
Importing customers via CSV file