Customer groups are labels you can add to a specific customer in order to better manage your marketing strategies. You can, for example, have a group of VIP customers and send a marketing email based on the selection of customers that fit into this group.
Adding a customer group
1. From your admin panel, click Customers > Customer groups.
2. There are two default Customer groups - Guests and Default.
All registered customers are in the Default group unless you have specified otherwise. You can read more about managing your customers here.
3. In order to create a new group, click on Add customer group in the top right of the screen. Fill the input box under Name (e.g. Loyal, VIP).
4. Click on Submit.