This segment includes subscribers who have placed more than one order in the online store. They deserve your attention at least because retaining existing customers is five times cheaper than recruiting new ones. Encourage these customers to buy more actively from you and turn them into loyals by offering them appropriate discounts.
The following segmentation is suitable for many niche markets like computers and peripherals, white and black appliances, perfumery and cosmetics, apparel, footwear, etc.
The segment's goal
Subscribers who have more than 1 order in the online store.
Add the following conditions and fill in their respective values:
- Order times ('More than' / 1)
This is what your segment should look like when finished:
See also other segmentation ideas in this section of our Help Center.