This segment includes subscribers who have placed an order multiple times in the last 30 to 180 days. They deserve your attention at least because retaining existing customers is five times cheaper than recruiting new ones. Create a loyalty program through which you will build a long-term relationship with users who care about your brand.  

The following segmentation is suitable for many niche markets like computers and peripherals, white and black appliances, perfumery and cosmetics, apparel, footwear, etc.

The segment's goal

Subscribers who have ordered more than X times in the last X days.    

Add the following conditions and fill in their respective values: 

1. Order

  • Order times ('More than' / 3)
  • Order before / after days ('In the last' / 180 / days)

It is recommended that the subscriber has placed an order at least 2-3 times in the last 30-180 days. 


This is what your segment should look like when finished: 

See also other segmentation ideas in this section of our Help Center.