This segment includes subscribers who have never made an order in the store. You can understand what products and services they are interested in - what they have placed in the cart without completing their order,  what products they browesed and what they have put in the favorites section. Based on that, you can offer them discounts to encourage them to make a purchase. 

The following segmentation is suitable for many niche markets such as computers and peripherals, white and black appliances, perfumery and cosmetics, apparel, shoes, etc. 

The segment's goal

A selection of subscribers who have never purchased a product or service. 

Add the following conditions and fill in their respective values: 

1. Without orders


This is what your segment should look like when finished: 

See also other segmentation ideas in this section of our Help Center.