This segment includes subscribers that have made just one order in the store. You can turn these users into regular customers by understanding which products and services they are interested in and offering them at significantly lower prices than the standard ones.   

The following segmentation is suitable for many niche markets like computers and peripherals, white and black appliances, perfumery and cosmetics, apparel, footwear, etc. 

The segment's goal

A selection of subscribers who have just one order. 

Add the following conditions and fill in their respective values: 

1. Order

  • Order times ('Exactly' / 1)


This is what your segment should look like when finished: 

See also other segmentation ideas in this section of our Help Center.