In this section:

Sales by Source/Medium

This metric visualizes data on the total order revenue grouped by parameters of UTM tracking for the traffic source type that led customers to your online store and resulted in sales. You can specify a specific period and compare it with a previous period. 


The list includes the top 5 sources that generated the highest revenue, providing information about each external source and the traffic type from which the user originates in terms of percentages and quantity ratios for the desktop and mobile versions of customers who placed orders. It also provides data on the total number of orders.  

By clicking directly on an external source, traffic type, or specific campaign, you can obtain additional information. You will find information about the top 5 campaigns that generated the highest revenue, including information about each source in terms of percentages and quantity ratios for the desktop and mobile versions of customers who placed orders, as well as data on the total number of created orders.  

You can click on a specific campaign to view detailed information such as the total number of views from customers, the total number of created orders, conversion rate (percentage of visits that resulted in an order out of the total number of visits), and the total order revenue. 

Additional options include comparing the data and selecting the time period for data visualization (hourly, daily, monthly, quarterly, or yearly). You can export the displayed data using the button located in the upper right corner of your screen. 

See Details

Clicking the "View Details" button will provide you with detailed information about visits, orders, conversion rate, and the generated amount from each source. 


For detailed information, click on the respective source. 

Traffic by Source/Medium

This metric visualizes data on the total number of generated traffic grouped by parameters of UTM tracking for the external source and the traffic type through which users accessed your online store. You can specify a specific period and compare it with a previous period.  


Comparisons can be made with a period no later than January 17, 2023, as the data collected is from the specified date.


The list includes the top 5 sources that contributed to the traffic in your online store. The data is based on sessions. By clicking directly on an external source, traffic type, or specific campaign, you can obtain additional information.  

You will find information about the top 5 campaigns that generated the highest traffic in your online store, along with the percentage and quantity ratios based on the desktop and mobile versions. 

See Details

By selecting "View Details," you will obtain information specific to the source, including the total number of sessions, the total number of orders, the conversion rate, and the overall revenue from orders.


Clicking on a specific traffic type will display detailed information about the campaign that brought the customer to the online store, including the same metrics (visits, orders, conversion rate, and total order amount).