This segment includes subscribers who have browsed certain products multiple times (at least 2-3 times) in the last few days. These users are interested in the goods in the store in general and have not yet settled on a specific product to purchase. You could find out which products they are interested in and prepare a personalized offer that includes one or more of the products they have been looking at. 

The following segmentation is suitable for many niche markets like computers and peripherals, white and black appliances, perfumery and cosmetics, apparel, footwear, etc.

The segment's goal

Subscribers who have browsed any products more than X times in the last X days.  

Add the following conditions and fill in their respective values: 

1. View

  • View product ('IS' / 'Select products')
    • View product before / after days ('In the last' / 10 days)
    • View product n times ('More than' / 3)

It is recommended that the subscriber has browsed the products at least 2-3 times in the last 7-10 days.


This is what your segment should look like when finished: 

 Viewing, browsing, clicking events (everything other than purchase) are kept for 180 days.

See also other segmentation ideas in this section of our Help Center.