Google AdWords is an online advertising platform that allows advertisers to create short text ads and display banners to reach web users. Ad serving is based on Google keywords and cookies, which calculates the relevance of the ad to a search engine search or site-specific search. Ads appear on official Google sites and applications, as well as on Google partner sites (through Google AdSense). In essence, how it works is that advertisers pay for an ad when users are interested and click on it to learn more, then Google's partner sites receive a percentage of the cost-per-click. In the spirit of growth, CloudCart has developed an integration, which allows you to link your store to Google Ads Remarketing and effectively advertise your business through Google as well.
What do I need to so in order to get started?
1. First, you need to enter your Google Ads account. If you don't have one already, you can get started from here: https://ads.google.com/home/
2. Once into the account, you would need to retrieve your Google Ads tracking IDand your Conversion label.