This segment includes subscribers who have placed an order a while ago and have been active in the last few days. They are called 'returning watchers' for a reason because they were customers of the online store but now they are only browsing different products. You can encourage them to make a purchase by offering them these products at a promotional price.  

The following segmentation is suitable for many niche markets like computers and peripherals, white and black appliances, perfumery and cosmetics, apparel, footwear, etc.

The segment's goal

Subscribers who have ordered more than X days ago and have been active in the last X days.

Add the following conditions and fill in their respective values: 

1. Last active before / after days ('In the last' / 7 / days) 

2. Order

  • Order before / after days ('More than' / 30 / days ago)

It is recommended that the subscriber has placed an order before at least 20 days and have been active in the last 2-3 days.


This is what your segment should look like when finished: 

 Viewing, browsing, clicking events (everything other than purchase) are kept for 180 days.

See also other segmentation ideas in this section of our Help Center.