This segment includes subscribers who have already placed an order in your online store but have not ordered anything in the last 30 to 60 days. You could send them a discount with a promo code that will apply to each product to encourage them to make a purchase again. 

The following segmentation is suitable for many niche markets like computers and peripherals, white and black appliances, perfumery and cosmetics, apparel, footwear, etc.

The segment's goal

Subscribers who have placed an order in the store but in the last X days have not ordered anything.   

Add the following conditions and fill in their respective values: 

1. Order

  • Order times ('More than' / 0)
  • Order before / after days ('More than' / 60 / days ago)

2. Last active before / after days ('In the last' / 60 / days)

It is recommended, depending on the niche market, that the subscriber has not placed any orders in the last 30 to 60 days. 


This is what your segment should look like when finished: 

 Viewing, browsing, clicking events (everything other than purchase) are kept for 180 days.