This segment includes subscribers who have browsed products of a specific vendor multiple times (at least 2-3 times) in the last few days. These users obviously like the given vendor and want to purchase their products, but have not decided on anything specific to buy yet. You can stimulate them to make a purchase by putting the products of this vendor on sale for a short period of time.
The following segmentation is suitable for many niche markets like computers and peripherals, white and black appliances, perfumery and cosmetics, apparel, footwear, etc.
The segment's goal
Subscribers who have browsed products of a specific vendor more than X times in the last X days.
Add the following conditions and fill in their respective values:
- View product ('IS' / 'Select products')
- View product before / after days ('In the last' / 10 days)
- View product n times ('More than' / 3)
- View product vendor ('IS' / 'Nike')
It is recommended that the subscriber has browsed the products of the specific vendor at least 2-3 times in the last 7-10 days.
This is what your segment should look like when finished:
Viewing, browsing, clicking events (everything other than purchase) are kept for 180 days.